National flag carrier Garuda Indonesia’s female flight attendants wore a kebaya (traditional Indonesian blouse) uniform designed by Anne Avantie on Wednesday as part of its special flight program dubbed “Kebaya Pertiwi.”
Garuda had its attendants don the special uniform on board flight GA 238 from Jakarta to Semarang in Central Java as part of its commitment to help maintain and preserve kebaya as a living example of the archipelago’s cultural heritage and a characteristic of Indonesian women.
Anne directly participated in the program by welcoming the arriving passengers in Semarang and giving each of them a special batik scarf.
“This Kebaya Pertiwi was especially made for Garuda Indonesia with a message that it can continue making Indonesia proud on a global scale,” she said in a statement, adding that the “ceplok sekar wangi” (shake off the scent) motif with soft colors was a symbol of the grace exercised by the flight attendants when catering to passengers.
The program is part of Garuda Indonesia’s effort to offer an added value to its customers through “The New Flight Experience” campaign.
Previously it introduced innovations such as acoustic music concert on planes dubbed #GIAcoustic, serving various Indonesian “Signature Dishes”, celebrating Kartini Day with a “Male Flight” that featured all-male crew members and a special time-travel-like flight called the “Vintage Flight”.